ATTENTION: Practitioners

Building a practice that supports your vision for impact and your ideal life is not only possible,

it's probable... if you know how.

The First 18 is a course and community designed to provide regulated/licensed clinicians with the tools they need to create an impactful business and the life of their dreams... and it's just been revamped.


There are 18 Foundational concepts that enable a practice (virtual or in-person) to thrive. Like the building blocks of health, when the foundation is incomplete, growth and impact become a perpetual challenge. Let's address YOUR First 18.

The First 18 is designed as a launch pad for your life, your dreams and your business.

A lot has changed in the last few years. The adoption of telemedicine, consumer expectations and a new model of marketing.


The way a practice needs to be built has changed... so we have too.

Whether you are an associate, clinic owner or new grad, there are fundamentals that your must have in place to compete in the marketplace.


Your credentials are a bonus, but they are no longer a differentiator.


The First 18 covers the foundations of YOUR BUSINESS...


even if you are still not sure who you want to treat,

have yet to build (or even start) a social media presence,

and definitely if you have an allergy to technology.


It is especially aligned if you are trying/thinking of how to fit kids into the mix (I have 3 under 11), are unsettled about where you will practice long term or can’t gain clarity on the alignment of endless ideas and effective execution.


 This opportunity is for you.


Right here. Right now.

REALITY CHECK

We are not going back to the way things have 'always been done'... but that is the GOOD NEWS.


The previous model of practice was broken. The average number of visits most practitioners could convince people to book, was 4. The visits were transactional... not based in delivering transformation and less than 25% of practitioners were financially independent by year 5 of practice and few had a vision about they were going to pay back their student loans.


Our practice model has needed to be disrupted for quite some time... and now it has. More than ever, the fundamentals matter and will position you for future growth and impact.


Right now, at this juncture, your immediate future will unfold in 1 of 2 ways.

OPTION 1

You follow the majority and plan to ‘figure it out.’ You throw up a Facebook Page, build a logo in Canva and add your name to someone else’s established clinic. It’s easy, it’s affordable and it’s low risk. To be clear, there is no shame in that decision because you have a lot on your plate and a lot at stake. You hustle, see patients and you make a difference, but you are still in debt, overworked and frequently disillusioned. You find yourself asking, how do other people do it? Should I be finding a way to earn more on the side? Was this the right choice?

OPTION 2

You confront your fears and you invest in a plan to make your mission, your reality. You dominate your industry, not by going through the motions, but by deploying strategic tactics meant to attract, nurture and support your ideal client. You create predictable income for yourself and your business. You leverage technology and systems from the beginning so that you have time and energy to see your family... maybe even start one of your own. You then find yourself asking - who else is doing big things, what’s next, where do we go from here?

Hold up there Meghan,

what makes you qualified to say that…

[Personal 'MBA'] I grew up in an entrepreneurial household, so much so that my allowance was aligned to my 'Mastering of Business Acumen' (MBA). If I read and could explain the principles of my Dad’s latest business or money management selection, my allowance increased accordingly. I have been working on my 'MBA' since the age of 12.


[Serial Entrepreneur] I started my first business at 17. It was called Your Chores. I niched in on cottage cleaning services for island properties. I built it to 10 summer employees and sold it when I finished university. It paid for my schooling and nurtured my taste for scaling service-based businesses. I have since sold two other companies and have started countless other. Please NOTE - I have also FAILED a bunch of times as well. This is where the real learning happens and it is a feature you should look for in all of your mentors.


[Social Change] Believing in the power of empowerment for young people. I founded an environmental youth organization called Millennium kids while still in university. We ran youth development programs in Canada and South Africa for 6 years. I remain an advocate for community work and engagement and encourage all of our students to build philanthropy into their life and business.


[Clinic Owner] I have owned two clinics since starting practice over 12 years ago. I have built an integrative team, worked as a solo practitioner and have developed a virtual practice. I have also worked with hundreds of practitioners, with varying designations to help them build scalable businesses and brands within the landscape of regulation.


[Leadership] I have served on the executives of both the OAND and CAND (Ontario/Canadian Association of Naturopathic Doctors). It was here that I began to really understand the devastating struggle of so many of my colleagues. I served for over 5 years, committed to the larger opportunity to move our system of medicine towards more people.


[Tech Founder] I Co-Founded Bright Almond in 2013 and learned to leverage the online space to effectively scale the communication and delivery of regulated complementary practitioners to targeted consumers.


[Coach] I have been coaching practitioners privately for last 9 years. I focus on regulated practitioners from across North America, looking to scale their in-person practice and launch programming online. My clients are NDs, DC, Acupuncturists, Osteopaths, Nutritionists, Health Coaches, Functional Medicine practitioners and personal trainers.... to name just a few.


[Clinician] I have been treating patients since I graduated... until I sold my practice 6 weeks before "COVID hit." I decided to focus my efforts on the people I believed were going to make the biggest impact on the future of healthcare.


[Family First] My ideal life means that I get to run my business and spend time with my family. I have an amazing husband and THREE daughters. They fuel my mission and are the motivation behind the efficiency with which I run my businesses.

HEAR WHAT CLINICIANS ARE SAYING...

Incubator: [in-kyuh-bey-ter]

An incubator is a business acceleration program that assists entrepreneurs in building and launching successful companies. The First 18 is our foundational program and incubator for clinician entrepreneurs as they build their health practice or business. It addresses the 18 Fundamental pieces that MUST be in place to run a practice in the new world.


This program values authenticity, service, contribution and a badass desire to change lives while simultaneously building a life. The First 18 Incubator is a complete, step-by-step blueprint to ideate, systematize, brand and LAUNCH your practice into the world.

The Promise:

The First 18 promises to lay the foundation for your success in practice. You will complete the incubator knowing who you are working with, how to nurture them effectively and the details of building a virtual or in-person practice that is both sustainable and of service. We will create the outline AND we will take you through the steps required for implementation. This will form the foundation upon which new ideas, opportunities and life-stages can emerge. Organized, strategic and sustainable.

The Process:

The program has been deliberately designed to fast track the implementation of your brand systems and marketing. All of our programs follow our Clinician CEO Methodology (TM), with an emphasis on helping you build a Strategic Care System (C), Empowerment-based Marketing System (E) and an Organized Operational Strategy (O).


The First 18 lays the foundation for our later programming; The Impactful CEO and our Mastermind, The Clinician Code.

The Payoff:

The First 18 has been designed to provide you with an ROI within 2 months of practice. It will leave you with a sustainable business and brand that showcases your unique offering, leverages your time and supports your ultimate goal of helping MANY people while building your IDEAL life.


The First 18 Incubator takes you through a process that aligns your mission and vision towards a business founded on your unique abilities and capacity for inconceivable impact.

Let’s Break it all Down

The Modules follow the framework of our CEO Methodology with foundational content covering; Strategic Care (C), Empowerment Based Marketing (E) and Organized Operations (O).

Each Module contains multiple lessons.

MODULE 1: TARGET

Who Are You Serving?

Identifying Your Ideal Client AND Your Practice Niche

TF18 Concept 1 & 2

Learning Objectives:

Intimately understand the practitioner’s ideal client, from whom they will build their brand and establish marketing influence.
​Strategic niching, without saying no to new patients.
​Learn how to confidently articulate who you work with and how you change their life.
​Understand the difference between solving people’s problems and treating their conditions.
​Learn the art of overcoming objections to help provide people with the help they really need.

MODULE 2: TRANSFORMATION

Building Your OWN Approach to Care

TF18 Concept 3

Learning Objectives:

Begin to implement our patient outcome system, The A.C.T.I.O.N framework.
​Establish the ingredients for transformational versus transactional care.
Learn how to turn your approach into your own clinical Intellectual Property and approach.
Understand an implement the foundational clinical systems required to drive patient compliance and momentum.
​Learn the tools and technologies that will facilitate better and more secure connection and coaching with your patients.

MODULE 3: TRUST

Building Trust Through

Patient Experience Creation
TF18 Concept 4, 5, 6, 7, 8, 9, 10

Learning Objectives:

Learn the basics of designing effective 'user experiences' for your patients.
Learn the basics of designing effective 'user experiences' for your patients.
​Implement the fundamental email automations that will streamline your onboarding experience.
​Outline the must-have support documents and videos to provide an effective virtual onboarding.
​​Know the basic 'tech' lingo to navigate your options & set you up for growth
Establish the elements that define your personal brand.
​Learn how to articulate your value proposition so you are memorable and speaking 'the PATIENTS' language.
​Understand how to position yourself within or under the brand of another clinic.
​Avoid the most common brand mistakes that clinician entrepreneurs make in their practice

MODULE 4: TRAFFIC

Driving Traffic and Attracting Your IDEAL Client
TF18 Concept 11

Learning Objectives:

Learn how to leverage and get started on social media. (How to pick your primary platform)
Understand 'why' social media is a must in the NEW online wellness economy.
​Learn what you need to have in place so that your 'social' can run on auto-pilot, or without you.
Establish your primary platform to share your knowledge and wisdom to help establish your authority online.
​How to use social media to actually get new clients and drive your business.
​Create a content calendar that connects your messaging, mission and ideal client.

MODULE 5: TOOLS FOR CONVERSION

Perfecting Your Discovery Call,
Signature Talk & Sales Funnels
TF18 Concepts 12 & 13

Learning Objectives:

Learn and build the 3 fundamental ingredients of effective patient/client conversion (online and in-person).
​Learn how to focus your marketing efforts so that you are focussed on conversion and not 'doing everything.'
​Build a 'Discovery Call' that cultivates curiosity and sets patient's up for transformation.
​Design a discovery experience that converts over 90% of the 'right clients'
​Establish a process that self-selects for the "perfect" client and eliminates those who are not ready to commit to change.
​Lay the foundation for creating your 'Signature Talk'
​Learn how to "sell" without selling and why one change in mindset will have you excited to teach/convert/sell your expertise.

MODULE 6: TIME & MONEY

Setting Your Fees & Forecasting Financials
TF18 Concept 14 & 15

Learning Objectives:

Learn how to set your fees based on your practice model - not what your colleagues are charging.
​Learn to forecast your practice finances.
​Understand how to make business decision based on the numbers as well as the feelings.
​Learn how to use our TF18 Forecasting tool so that you can add your own numbers and envision your own future.

MODULE 7: TARGETS

Goal Settings and KPIs
TF18 Concept 16

Learning Objectives:

Learn how to set business goals for the year, quarter, month and week
​Establish the appropriate metics to measure business growth and impact.
Understand what needs to be in place for you to consider growing your team.
Learn how to plan and grow as an associate, even if you are part of a bigger clinic.

MODULE 8: TECHNICALITIES

Legal Considerations, Contracts and Insurance
TF18 Concept 17

Learning Objectives:

Understand your rights and obligations as a clinic owner and as an associate.
​Know what your need to know about your contracts.
Understand how to navigate file ownership in person and online.
Learn what you need in terms of insurance as a practitioner and for the purposes of running 'online programs.'

MODULE 9: TECHNOLOGY

The Practice Tech Stack
TF18 Concept 18

Learning Objectives:

Understand the fundamental tech required to run your practice and your business.
​Know the basic 'tech' lingo to navigate your options.
​Learn what you need to get started and what you need to grow.

How it Works/What You Get

Upon Registration, you will gain immediate access to The First 18 and your very own custom dashboard.

What's Included

The First 18 Course: Includes 9 Modules that will provide you with actionable steps that will allow you to establish the foundations of a successful practice (including identifying your ideal client, building your brand and automating your marketing systems) ($1999 Value)
The First 18 Dashboard: Your very own private dashboard to keep track of your learning, build a custom profile & connect with the community ($300 Value)
Workbook, Support Material, Checklists & Assignments: These are all included to help you move through the program & master the material ($500 Value)
​Concierge Email Support: Our team is here to support you on your mission and our concierge support desk is always available to answer any questions you may have. (Priceless)


TOTAL VALUE: $2800


YOUR INVESTMENT TODAY: $555

Access to The First 18 includes checklists, Weekly Assignments and

Step-by-Step resource material.


Each new patient is worth approximately $500 per year to your practice.


Imagine learning all of this for the cost of less than 2 NEW patients.

Let's get your Future taken care of shall we.

" I joined this amazing community soon after graduating and it has been a goldmine of wisdom, support and brain-stretching information.


The First 18, Meghan and her team have got your back with module material that will blow your mind and concrete steps to help you reach more people and create a profitable, sustainable business.


I still have a long way to go but knowing that this course and community are here gives me confidence to go forwards and aim big. And I love the passion Meghan brings to this work - it's infectious!"

- Melinda McDougall

Master Herbalist UK

      - Dr Landon McLean ND

The First 18 was an eye opener into what I needed to think about and strategize in my practice.


I felt like my education was lacking business training and skills. I was navigating it mostly on my own up until my 2nd year of practice when I signed up. My only regret is that I wish it had been around earlier.


Meghan and her team do a fantastic job at simplifying what you need to do to have a successful practice. I saw a 30% increase in revenue after implementing her info.


I would highly recommend it to new grads or anyone that feels like they could use a starting guide to improve their business. I still use her ideas and techniques daily.

Need more info…

no problem, here’s our FAQ

I'm thinking of joining one of your other programs but I am unsure which one is best for me?
I like your style. Take this handy quiz to find out which program is best for you or hit up our team at [email protected]
I don’t have a website or a blog right now. Is this program still a good fit for me?
Yup! We go over the fundamentals of designing your website and how to narrow in on your niche so you can lay the foundation of WHAT actually needs to be on your website.
What happens if I don't have time to complete the material? Will you give me my money back?
In short, no. You wouldn't give back the investment that a patient had made if they didn't make time to change their diet. If you tried the material and it didn't work for (and you can show us your work), we will always consider a refund... but we have never had to.
I am a regulated practitioner and have unique needs and rules in terms of marketing and business planning, am I actually going to be able to do anything you talk about?
Ah, my raison d'être (that’s French). I get the limitations of regulation because I too am a regulated practitioner. As a coach, I have had the unique opportunity to satisfy the marketing needs of regulated practitioners from across North America for the last 7 years. I will be specifically addressing this concept in this program.
I understand that if I put in the work and implement the systems I WILL see epic results – but seriously, how many hours should I be setting aside each week?
The lecture will each take at least 60 minutes to watch. Your assignments will take at least 1-2 hours to do right. At the very least, to get the most out the program, you will be committing 2-3 hours per week. Conversely, floundering, stressing, procrastinating and ‘trying to figure it out on your own’ will definitely cost you more. Just saying. BUT, this is WAAAAY less then you will be spending on your business than if you didn't do the program.
I am more interested in building online programs, will you cover that?
While we will cover online automation, this course is not designed to help you build your online empire exclusively. We regularly host business lab workshops that cover this exact thing.
How is this different?
I believe that when people are well, they can change the world AND, I believe that preventative/empowering healthcare is the tool to complete this belief most efficiently. It is my mission, to help support practitioners to become successful, so that our medicine becomes sustainable. There are lots of online marketers trying to help NDs, DCs and other wellness providers. They may have strong marketing backgrounds, but few, if any, have walked and are continuing to travel the practitioner journey. I am walking this right along side you. I am not sharing these things because I have heard that they work, I am sharing them because I am using it myself, right now.

Still got questions, email us: [email protected]

“I would not be standing where I am today without the foundational knowledge that is The First 18.


Meghan and her team have developed a program that isn't just trendy, it's sustainable.


This investment paid off in my first 3 months of practice, and has exceeded expectations every day since.”

- Dr Ashley Margeson ND

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